When I was in training last week with the Schranner Negotiation Institute, the instructor shared a mantra she used her whole professional career that I found not only inspirational but absolutely worth remembering and repeating which is: “Be so good they can’t ignore you.”

It’s arguable that we all start out this way, but then along the road something happens. It gets hard. The road gets more challenging. We lose our edge. We fall into a routine (which is the kiss of death, by the way). We begin to cast blame or make excuses. And before we know it, we are in the middle of the pack, being all average, and completely forgetting our mantra.

Today, I am reminding you and me of the mantra: Be so good they can’t ignore you!” The past is not our concern; today we begin anew. What will you do differently if you want to be SO good, they CAN’T ignore you? Let’s begin with a list of 5 things we will target like our life depends on it. So we lost our edge? It’s 100% reversible—starting now. Let’s GO!!

With Gratitude,
Beth

PS Thank you, Zabeen.

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